For Immediate Release

May 3, 2002

Natural Balance Garners Four VITY Awards

Castle Rock, CO . . . Each year Vitamin Retailer magazine polls health food retailers nationwide to determine which natural products are the top-sellers in their various categories. The leading items in each category are then recognized by Vitamin Retailer’s VITY Awards. Natural Balance is proud to announce that four of its specialty formulas have been awarded VITY Awards this year – Cobra, Brain Pep, Happy Camper, and Ultra Diet Pep. Complete details will be available in the June issue of Vitamin Retailer magazine.

Cobra won top honors as the top-selling supplement for Sexual Function. Since its introduction in 1990, Cobra‘s popularity has grown steadily, winning its first VITY Award in 1996. Its success has helped to establish an entire category for sexual performance products and increase awareness of herbs like yohimbe, horny goat weed, and muira puama.

Brain Pep won top honors as the top-selling supplement for Brain Support. Since 1988 Brain Pep has been a favorite with students, business people, and seniors – in fact, with anyone interested in more brain power. Brain Pep’s unique blend of ginkgo biloba with adaptogenic herbs and L-glutamine helped to establish the category of brain supplements and acquaint thousands of shoppers with the benefits of ginkgo.

Happy Camper placed second in the Stress/Mood Enhancement category. Launched in 1993, Happy Camper has become one of the most talked about supplements in the industry. Its feel good formula combines kava kava with schizandra, gotu kola, and other herbs to help a person relax and put a smile on their face. The distinctive bright yellow packaging makes a person feel better just looking at it.

Ultra Diet Pep demonstrated its staying power by placing second in the Diet/Weight Loss category. Since 1993 Ultra Diet Pep has been a market leader, winning its first VITY Award in 1996. Ultra Diet Pep and its predecessor, Diet Pep, have been largely responsible for establishing thermogenics as the hottest segment of the diet category. While many diet products require substantial advertising expenditures to maintain sales, Ultra Diet Pep’s effectiveness has inspired a loyal following, keeping it at the top year after year.

Located in Castle Rock, Colorado, Natural Balance has been producing quality supplements since 1983. Natural Balance does its own manufacturing and proudly maintains its own in-house laboratory for product development and quality control. Its unique formulas for energy, diet, mood support and other special needs (such as memory and pain relief) are among the top-selling supplements in health food stores nationwide.

Contact:

Scott H. Smith
Vice President, Corporate Development
(303) 688-6633